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SATURDAY AFTERNOONS
1:00 – 2:00
Only on True Country KRDH 1510 AM
Bob Guerra
With a career solidly based in broadcasting, Bob’s background could best be described as diverse and extensive. For seven years he served as Director of Operations and Programming of America’s highest billing Country combo, KZLA/KLAC in Los Angeles.
Bob received five nominations from either Billboard or Gavin Magazines as the Operations-Program Director of the Year. He won the coveted Gavin award in 1987. He served as the Country Radio Seminar Agenda Chairman in 1993, and on the CRS Board of Directors.
After leaving KZLA/KLAC Bob helped CBS Radio launch “The Arrow” in Los Angeles. The former Oldies station jumped from 20th in the market to number two in just two ratings books. Bob served as a consultant to the Program Director and worked as the Afternoon Drive air talent. When he left “The Arrow” in 1994 he was the number one rated personality in the 25-54 demographic in the market. Bob’s now heard on over 300 radio stations across the U.S.. He has also written, voiced, and produced many radio specials for artists such as, GarthBrooks, the Dixie Chicks, and Montgomery Gentry.
